Based in Phoenix, Arizona, our Microsoft.NET software development division project team brings together a wide range of real life experiences with businesses like yours that help us create the software applications that answers your critical business needs.

What We Believe:
All of us believe in the personal empowerment that the Internet can give groups of determined people. We are such a group. We have moved from the vision of a few to the actions of many. As a team, we have come together to accomplish the improbable. We have created a new media company, that will soon become a major force in in the new economy, created by a small band of creative people possessed with a work ethic and an unpretentious philosophy that translates into everything we do for our clients.

Imagine the Possibilities With Us.

We Believe in Cooperative Venturing:

The Web frees information for instant global distribution empowering anyone with imagination, creative talent, and cutting edge tools can rival the corporate giants that have exclusively owned distribution channels until now.

Small groups of people united can be a powerful force. Founding companies are often started by two or three people. A recent study of 200 fast growth companies shows that 54 percent were started by two people, 40 percent by three or more, and six percent by one person Many studies have been done on cooperative venturing. Evidence is very strong that teaming has merits.

In order to grow in sales and profits, it is necessary for the entrepreneur to build a cooperative team of employees and partners that add strength to the company. It is essential that a business be run as a team, and to recognize and select team members who can contribute key skills and work together in the long run under sometimes difficult situations. The biggest tangible benefit is that it brings together complimentary skills. The entrepreneur is unlikely to have all of the necessary abilities to grow the business.

Team building is absolutely key to any company's success. Obviously, communication is of course important but there are certain Key Qualities of Good Team Members which center around their “survival” techniques in various situations.

We Believe that in our quest for great team members we should emphasize the following biases:

Look for people who anticipate adversity, and do something about it.

Have they been through the trenches?
Can they work under stress?
Can they turn a negative into a positive?

We Believe in Counting brains above experience:

Marketing consultant William J Stolze says “If you hire someone who is smart but inexperienced, three years later you have someone who is smart and experienced. If you hire someone who is experienced but not very smart, three years later you have someone a little more experienced, but still not very smart.”

We Believe in Identifying non winners and non winning strategies and act decisively to remove them from the situation.

A non winner is someone who always falls just short of success. Never completely incompetent enough to fire, but never successful at deployment. Everyone's productivity suffers because of it. One barrier of success for these type of people is poor balance between short-term performance and long-term performance. Many people have a hard time dealing with the conflict between the two. Put simply, good long-term performance is good short-term performance repeated over and over again. Non Winners lose companies money by obsessing over solutions. They never know when solutions are good enough to deploy. Non winning strategies extend the creative and deployment cycles to unacceptable and often dangerous time lines.

Successful people have the ability to decide when the solutions to the problems they face are good enough. In any field, there comes a time when you have to stop and say the task is finished. No matter what the problem is, if you work on it a little longer, you will probably reach a perfect solution. In all likelihood, however, almost all customers never notice the difference. There are no formulas or equations for determining when a solution is good enough. It is based on the common sense judgment of people. Giving non winners power over project deadlines is tantamount to disaster in the fast paced Internet industry.

We Believe that winning companies recognize the importance of selling and pricing.

Nothing happens until someone sells something

Winners recognize the importance of selling in what ever they do. It is the one business discipline that everyone should be spending more time doing than any other, regardless of their job. Many entrepreneurs and employees do not understand the importance of selling. Unless the new business develops positive cash flow before it runs out of capital, it will not survive. Our attitude is we want to assist our clients to generate positive cash flow.

When selling, it is important to surround the product or service with benefits of sufficient importance so that customers will pay a higher price. This is part of the basic advice we offer our clients. Most of the time, customers do not make their purchase decisions based solely on price, value is the closer. Value has two components: benefits and price. We assist our clients in defining benefits. We help our clients discover a Value Proposition that enhances their Unique Selling Proposition. We help our clients infect viral marketing techniques into everything that they do in innovative, effective ways.

In the "new" New Economy we help our customers focus on what every seasoned business person knows:

• Successful companies spend on things that bring results
• Successful companies get customers to buy
• Successful companies get customers to return to the site
• Successful companies get things done quickly
• Successful companies think outside the box
• Successful companies empower winners